When it comes to Digital Marketing Platform, there is always something new that’s been discussed every day with the evolving trends. Since the Industry is already in a boom, people are wondering how things are going to change for the advertisers in a long run and what new changes are going to be the trend setter by the search Engine Giants like Google.
One of the much hyped topic that’s being spoken a lot on the web is about Native Advertising. Is this going to be the future of digital marketing? Is this going to replace Pay Per Click (PPC)? Digital world is now all about Content. The initial point for you as a website publisher is to have good content on your site so that it will help in driving the traffic using the digital marketing strategies. Only after you have enough of traffic,that’s when you can start experimenting with anything that will help you generate a source of Income.
So let’s see what is Native advertising. Well it’s a paid form of media which is taken up by many content marketers nowadays to promote their brand. They are in-feed and naturally non-disruptive. Its done on social media sites like Twitter, Face Book along with editorial content recommendations on different content oriented websites.
With content advertising, you are ultimately making people trust your brand with the content that you are showing up which is lot more informative and interactive at the same time. Such strategies can drive more traffic when compared to the traditional ads.
Most of the Niche websites are promoting content advertising allowing the brands to provide details of their product through sponsored content. One good example of such kind of website is Buzz feed.
How can you benefit from Native advertising?
- As Native advertising is content driven, it’s read by many internet users and shared on different platforms increasing your reach indirectly.
- With Native advertising, the brand recall can be increased by two plus times more when compared to the traditional ways of promoting your brand.
- By connecting with the publishers who are experts when it comes to engaging with users via content, you will be able to learn more on how to make your own native ad.
- They can assist in garnering higher Call To Actions (CTA). In fact a native ad headline can draw more attention when compared to the images & banners.
- With the users engaging with your native ads, you can re-target them with display ads as well.
How does Native advertising look like?
Here are the reasons why we think that Native ads will be the future of content marketing.
Increase Use of Ad Blockers
Most of us get irritated with the ads that keep playing automatically the moment we logon to a site to watch something. As a result, we get the ad-block installed in order to avoid or minimize the no. of ads that we see. With this, the revenue that the search Engines get are being affected on a large scale. So there is a high chance that native ads will be the new development for the search Engines.
Ads are meant to increase the Engagement
Be it the traditional PPC ads, the main concept here is that the user needs to click the ad and engagement with the brand overall needs to be increased. This can be very simple with native ads’ concept as the content itself is engaging enough that they will definitely add value to a better reach and engagement overall. If the ads are not able to drive the engagement, then they are just waste of expenses that needs to be looked into.
Cost Effective means
When compared to the traditional ad formats, native ads campaigns are very easy to start and at the same time they can help you save money in your pocket.
No Direct Links
We see sponsored ads on Facebook and Twitter but it’s something optional. With new platforms like Instagram and Snapchat, neither of these channels allows us to promote a direct link in the site but instead we can only share the profile links. So it becomes mandate to set up profiles and have proper contents for those. In Instagram this is called as sponsored ads and sponsored lens in snap chats. This helps the brand in reaching out to the highly targeted audience.
Native ads in use
The popular brands like BuzzFeed, Gawker, Upworthy and Slate no longer serve the traditional form of ads but indeed are using native ads. You can often see native ads in the form of articles that are highlighted as sponsored by or Promoted by.
Easier content
With native ads, the content making is very much easy as it’s always focused on the key topics that you want your audience to read.
With these benefits, we are sure that native ads are going to take up the digital market by storm one fine day in the nearby future. So start doing them for your brand as well!
