Your social media content has the potential to turn your product into a household brand and convert your subscribers into a fan base. But that kind of effect is only possible with a well-thought-out social media content strategy. That’s not enough to appear out on every channel and keep updating your audience periodically even if you have the time.
Identifying clear goals, creating valuable content that coincides with those goals, and distributing content on the appropriate platforms are ways to stand out on social media. After that, you can track your progress and fine-tune your strategy as needed.
Here are a few social media content strategies that will hold you in good stead throughout 2021.
- Blog Writing
Blogging tends to attract users and allows your brand to reach more people, so it’s a great way to encourage all of the fresh concepts that have been circling in your head, especially although you can share your blog on social media platforms.
Start writing blogs that will create value for your existing and potential customers if your business has its blog. Consider the questions and problems that your ideal customers are trying to solve. This will provide you with a great list of blog articles.
You could even start sharing your blog posts on social networking sites, directing visitors to your website via direct links. Use hashtags to publicise your blog posts on Social media and direct users towards the link in your bio, or if you do have enough followers, just use the swipe up function in Stories.
- User-Generated Content
Sharing content created by other users on social media is a great way to promote your business and gain exposure. This could come in the form of a comment in which you link the article to your company or republishing a picture or video of a user who’s already bought recently and discussed your merchandise. Just ensure you get the other individual’s approval before using their social media posts.
- Emojis and GIFs
GIFs are a prominent way to communicate with followers on social media. They’re highly engaging, and they end up making your post stand out. You could also make your own custom GIF and share it on Instagram as a storey.
- Videos
Videos are among the most effective ways to increase user engagement and drive traffic to your website. With Instagram and Facebook Stories, Twitter Fleets, IGTV, YouTube videos, and other social media apps like Snapchat, there are plenty of alternatives.
If you don’t have enough skills to make videos for social media, consider using one of the many low-cost video-making platforms available, such as In video or Canva.
- Event Promotion
One of the really effective platforms for promoting events at your company is social media. To let people know about the event, you can use any of the social media platforms.
Make a seminar, conference, or party something more than a physical gathering if you’re hosting one. When you promote all of your social media events, anyone interested will receive an alert whenever the event begins.
- Product Videos and Photos
Visual elements grab your audience’s or followers’ attention and increase engagement as they browse through their feed. So, come up with some innovative ways to share your product’s pictures and videos online. To click a photo, you can use pleasant backgrounds or group the products together.
Alternatively, make a video combining your pictures and some content and publish that to your social media account. However, ensure that the video clips or images keep your brand’s aesthetic appeal.
- Holiday Insights
Holidays are really a blast! Why wouldn’t you share holiday-themed posts on your social media account to tell your fan base that you’re in the holiday spirit? Your audience will appreciate the holiday spirit shown in the piece of information you post, whether it’s a picture, a blog post, or a video.
The most significant part regarding holiday threads is that they elicit strong emotions. Christmas, New Year’s Eve, Thanksgiving, Friend’s Day, and other holidays bring out the happiest people. With holiday posts, you can trigger numerous points of contact in your promotional campaign.
- Business Achievements
Your social media followers would be ecstatic enough to see and listen to your company’s accomplishments. As a result, make your achievements or success stories a part of your celebration by posting them on online networks.
- Question and Answer sessions
Almost all individuals these days would rather watch videos than read a blog article. Try sharing live Question and answer notifications with your fans in addition to video clips. It’s a great idea for product launches, news conferences, and behind-the-scenes tours, among other things. It’s also fun to interview industry leaders and have a live Q&A session.
Choose the correct platform to help you get more views and raise brand awareness. You can begin by performing a weekly query discussion to see if it is effective.
- Posting ‘How to’ videos
You can also create simple how-to videos that explain your product, how it works, and its benefits in addition to going live. These videos are educational and give your viewers a behind-the-scenes look at the product. If you’re doing it this way, they are much more willing to try your product to see how it tends to work.
You can post tips and advice that you think is important in addition to sharing a “how-to” video. This will be some of the most engaging social media content you’ll ever create, so start brainstorming now!
- Podcasts
Another great way to keep your user’s attention in your content is to use webcasts or podcasts. By posting podcast episodes, you can give your viewer’s eyes a break from reading various time-consuming content. Even better, you can start your own!
Frequent podcasts aid in the development of your company’s brand. You can incorporate details about the products and services into the podcast and connect them to the content. Podcasts can then be used as a form of advertising for your company.
Final thoughts
As you’ve seen, there are indeed a plethora of social media content strategies available to help you increase interaction. There may not be a lack of social media content that can be created because you can implement so many different versions to each one of them.
Finding the time to plan, create, schedule, post, and follow up on each of these social media content strategies will be a significant challenge in 2021.
