Search engine optimization commonly known as SEO has become a topic of interest for every businessmen these days. From small firm to large scale industries, from driving school to entertainment companies everyone wants to get the top positions or ranking on search engines like Google & Bing.
Professional SEO Companies offers seo services charging heavy to position your website on the top rankings but this can be accomplished by any individual with little knowledge of web technology and good understanding of search engine positioning.
Here in this blog I will guide you the ways to improve search engine ranking of your website on google and other search engines in step by step manner.
Steps to improve search engine ranking
- Research & Analysis
- Keyword grouping or categorization
- Website Optimization
- On page SEO
- Off page SEO
Research & Analysis
The only difference between a common man and a professional seo company is the amount & quality of research work. Research of business keywords is the heart of complete process. Without finding the right keywords for your business, you can never optimize your website.
Here you just need to figure out the best suitable keywords for your website. You need to be intelligent enough to find the best keywords. Common mistakes generally people make is to keep the category of he business as their maser keywords.
For Example:
XYZ Interior Designers is he US based interior designing company, they want every single individual to find their company when the visitor is looking to search relatively.
Hence they optimized the website with the keyword: Interior Designs, but they were unable to reach to the top reason being various people may be searching for interior design ideas or may be looking to see the pictures rather than going for professional help. So, search engines like Google do not give your website higher priority than the other websites which may be serving the collection of interior designs. The best suitable keyword for XYZ Interior Designers would be Interior Designers or Interior Design Company
So, try to refine your requirement and similarly select the best keyword. Google Keyword Planner is the best you can use to find good keywords with large number of impressions.
After finding the keywords put them in the following format
4 word keywords | 3 word keywords | 2 word keywords | 1 word keywords |
| Example [SEO Company] | |||
| Best SEO Company India | SEO Company India | SEO Company | SEO |
| SEO Services in India | SEO Services India | SEO services | india |
| Search engine opimization india | search engine optimization | search engine | search |
Keyword Grouping or Categorization
Divide your complete set of keywords according to your various services separately.
For example a web solution company offers web designing, web development, seo services, app development. So the best way to cover all the keywords you need to separate the keywords respective to the service. Follow the below mentioned format in accomplishing this task.
Page | keywords |
| Example [Web Solutions Company] | |
| Home/Index Page [index.php] |
|
| Web Design Page [web-design.html] |
|
| SEO Services Page [seo-company.html] |
|
Website Optimization
Before you go for on page search engine optimization you need to fix your website to make it compatible for search engines to read your website properly.
Following are the major parameters to optimize the website to make it search engine compatible.
- Add Robots.txt
- Add Sitemap
- Add Favicon
- Code to text ratio
- Objects optimization [Minification of CSS & JS files]
- Remove Broken Links
- Avoid Inline CSS
- Page size and compression
- .htaccess security
- media queries
These are some of the major checks you need to cover in making the website compatible to search engines. Please read more about these on internet or find professional help from web development companies like @ShootOrder, the best in business.
On Page Search Engine Optimization
Now that you have made your website search engine compatible, its the time to optimize your pages with suitable keywords and content development.
Before you go on to optimize the page make sure you have developed an attractive content for your web page considering the keyword density parameter. Keyword density is the most important factor to make search engines recognize he most important word of a web page. Generally it should range between 2-4% of targeted keywords. Read more about keyword density for better understanding.
The important places, tags to place your targeted keywords
- Document Title
- Meta Description
- Body Texts
- H1 Heading
- Domain Name
- Page URL
- H2-h6 Headings
- IMG Alt
- Bold Text
- First Sentence
- Anchor title
- Link URL
These are the major places or tags to put your best keywords and make sure not to repeat the keywords again and again because it may look spammy to search engines. So, try to maintain a good keyword density by analyzing the presently top ranking website.
Off Page Search Engine Optimizations
off page seo play the major role and covers the highest percentage of ranking criteria. Its about building referrals of your web page url on several websites. The more the websites refer your web page the better is the position of search engines.
To start link building or off page seo, create your account on as many as social networks as possible. Any website which allows to create a profile can backlink to your website.
Following are the list of websites or social networks you can star with
- Google+
- Foursquare
- Tumblr
- Digg
- StumbleUpon
- Delicious
- Youtube
- Flickr
- www.example.com/YOUR-BRAND-NAME
Keep positing regular content to these social networks, do not forget to mention the link of your web pages.
Once you are done with social networks submit your website link or rss link in all the possible web directories, blog directories.
Try answering various question on forums by leaving the link of your website. Look for every single website which accepts to post a link of your web pages. But generally it is good practice to post the link in related category of websites.
As the time will process your domain age will come in picture, backlink will increase your page rank on various search engines and you will suddenly find your website at the top positions. But its not the time to sit back and enjoy, to maintain this position you will have to update your website with regular and quality content. Because ultimately content is the king!
To read the difference between On Page SEO and Off Page SEO follow this post On Page SEO Vs Off Page SEO