Technology has replaced traditional marketing practices with digital marketing. It helps to attract customers by using smart and unique promotional strategies. Increasing brand awareness can be achieved through social media, company website, search engine rankings, emails and blogs. In recent times, the internet has revolutionized the way of doing business. The billboards, cold calling and print ads of the past had their time, but marketing today is all about reaching potential customers online. Digital marketing refers to online marketing methods such as email marketing, social media marketing, SEO, blogging, PPC and content marketing. In 2021, it’s anticipated that if you have a weak online presence or a website, you are likely to lose out on tons of potential customers. You need an integrative digital marketing strategy that works to give your business a competitive edge employing various platforms.
Benefits of Digital Marketing-
- Effective at generating leads and traffic
- Provides valuable insights to your audience
- Has a broad reach
- Reduces advertising costs compared to traditional methods
- Easiest way of marketing to track
Digital marketing strategies-
- Email marketing
Email marketing is one of the most widespread and influential strategies of digital marketing for businesses. With email marketing, you can engage, grow your list of subscribers, increasing your chances of turning passive users into paying customers. Companies can utilize various methods to produce their email lists that capture email addresses on the website, promote downloadable content, and retarget users who engage with paid ads.
- Content Marketing
Content marketing aims to create and share engaging and relevant content that gets your audience interested in learning more about your services, brand, and products. The most common content marketing practices include infographics, lead magnets, visual content, blogging and eBooks. The company uses it to inspire social shares, grow their email lists, generate more leads or sales and increase downloads. You can utilize your creativity as you want and easily track success with the help of analytics.
- Social media marketing
It allows you to engage existing followers, reach more potential customers, and drive traffic to the website. It will be a great source of paid social media advertising campaigns and content marketing.
Top social media sites –
- Snapchat
- YouTube
- Search Engine Optimization – SEO
SEO involves understanding what users are searching for in search engines (Bing, Google.) With the help of those insights, you can rank your website for the terms users are looking for. It is one of the main drivers of organic traffic to websites. With SEO, you can tag the keywords users are searching for to find businesses like yours. You can drive more traffic to the website and online channels and raise above your organic search competitors
- Pay Per Click Advertising – PPC
PPC is used to run ads and pays some amount for every user who clicks on your Ad. While it may take a higher initial investment, you’re likely to see faster returns than organic marketing methods. The most common PPC advertising platforms are Facebook Ads, Google Ads, Instagram Ads, Bing Ads, etc. You can get the best PPC results by targeting the right audience at the right time with the right content. You must drive traffic to your website, landing page, or messenger box and turn users into customers.
- Video marketing
It is one of the best channels for drumming up views on platforms like YouTube, social media, and your website. While creating unique video content takes a bit of finesse, it can certainly pay off. You don’t need any fancy equipment. Just a camera or mobile phone for recording the video, the topic you want to cover, and video editing software. You can upload these videos on your website, YouTube, social media to generate traffic and views.
- SMS Marketing
SMS marketing acts as an effective digital marketing channel, which has been here for a long time. Once the users have options to your list, you can send the updates, surveys, coupons, appointments, reminders, special promotions, and much more.
- Influencer Marketing
The popularity of Influencer marketing has skyrocketed with the introduction of social media. In a nutshell, influencer marketing involves Paid-partnership with well-versed brands and people who promote your services or products to their existing audience, followers. It is the most potent marketing as most influencers have a niche follower or audience that is highly engaged and are very likely to buy the influencer’s products.
- Podcast Marketing
A podcast is relatively new and presents exciting opportunities for businesses who want to reach new audiences and keep their existing customers, followers engaged.
Conclusion
The internet provides endless opportunities for businesses and organizations to reach more customers across various channels. From email to SEO to social media, you have many digital marketing strategies available. These key trends can help you increase your website’s traffic; generate more leads while retaining your hard-earned customer base. They also play a significant role in understanding digital marketing trends and their impact on the vast competitive landscape.